A campaign for River Conservation to make it pollution free, and spread environmental awareness, and to motivate the masses is an innovative idea. The government of Madhya Pradesh has planned to make effective use of music to create awareness on saving river Narmada.
The official Song of the #NarmadaSevaMission “Namami Devi Narmade” launched by the Hon’ble Chief Minister (CM) of Madhya Pradesh (MP), Shri Shivraj Singh Chauhan.
The star composer Lalit Pandit has created the soul-stirring track, & the versatile Prasoon Joshi has penned the lyrics. Leading musicians from India such as legendary Pandit Jasraj, Hariharan, Shaan, Javed Ali, Mahalakshmi Iyer, Vijay Ghate, Palak Muchhal, Aishwarya Majmudar and others. The Music Video has a beautiful narration through the eyes of
The Music Video has a beautiful narration through the eyes of children and also features interestingly integrated messages from the Hon’ble Prime Minister, Shri Narendra Modi and Hon’ble CM of MP Shri Shivraj Singh Chauhan.
“This anthem is a part of MP Chief Minister for the Narmada Seva Mission & consistent efforts of PM for Swachh Bharat Abhiyan which inspired me and this is a humble attempt to not only raise general levels of awareness and consciousness, in an entertaining manner, making the youth connect to their own culture and music in media they access,” said singer Durga Jasraj.
Following the huge & spontaneous participation of the people of MP in the #NarmadaSevaYatra, this dream project is now leading to a massive Tree plantation drive on the 2nd of July 2017.
“We, as a company, feel responsible for making a small contribution for Sustainability and preservation of our Environment. We feel proud that following the success of National Concert Tour of PANCHTATVA – celebrating the 5 elements of Nature, we got the opportunity to produce an Ode to the River Narmada to help raise awareness of this great #NarmadaSevaMission,” said Neeraj Jaitley, Director – Art And Artistes.Making this Song available on Social Media – especially Facebook.com/ArtAndArtistes, has resulted in an overwhelming response! The Song has raced to almost 5 million (50 lakh) views within 10 days of its
Making this Song available on Social Media – especially Facebook.com/ArtAndArtistes, has resulted in an overwhelming response! The Song has raced to almost 5 million (50 lakh) views within 10 days of its release and counting.