Cookies and Tracking Technologies Policy
Lokmarg.com uses cookies and similar technologies (such as pixel tags and web beacons) to improve your browsing experience, analyze site traffic, and serve personalized advertisements. By using our website, you consent to the use of these technologies as described below.
What are Cookies and Pixels?
Cookies: Small text files downloaded to your device that help us remember your preferences and improve site navigation.
Pixels/Web Beacons: Invisible images with a line of code used to track user engagement with specific content or emails.
Google AdSense & Third-Party Advertising
We use Google AdSense to serve advertisements on our site. To ensure transparency, please note the following:
Third-Party Vendors: Google and other third-party vendors use cookies to serve ads based on your prior visits to Lokmarg.com or other websites.
Personalized Advertising: Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
Opt-Out: You may opt out of personalized advertising by visiting Google Ads Settings or by visiting www.aboutads.info
Information collected via cookies and other technology
The cookies used on this site do not collect directly identifiable personal information such as name, address, email address etc. However, certain cookies may collect information which relate to a unique ID or another identifier which, when combined with other information, allow a profile to be created. This profile is used to target adverts to your interests. This ad personalisation is explained more detail in the section below.
Cookies used on our sites
We have grouped the cookies used on our sites into four categories as set out below. As well the cookies we use, we work with third-party companies who place cookies on your device. For a list of third parties we use, please use our cookies management tool. Please note that the data they collect may also be subject to their privacy policies.
When working with third-party companies we take steps to protect your data. For example, we place contractual limits on how data collected about people using our services is used and we regularly audit our sites to make sure only cookies we have authorised are being used.
Necessary cookies
These cookies let you move around the website and use essential features such as accessing secure areas of the website and identifying you as being logged in. These cookies don’t gather any information about you that could be used for marketing or remembering where you’ve been on the internet. As these cookies are necessary for the correct functioning of our website, you are unable to control their use from within the cookies management tool.
Analytics cookies
These cookies collect information about how visitors use our websites including details of the site where the visitor has come from (e.g. referring domains, search engines, marketing campaigns), pages viewed, the site path of the visitor, which content visitors are clicking on, which products visitors are interested in and purchase and the total number of times a visitor has been to our website.
We use the information to improve our website and enhance the experience of its visitors. We may share this information with analytics and search engine providers that assist us in the improvement and optimisation of our site.
Functionality cookies
These cookies allow our websites to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.
Advertising cookies
These cookies are used to collect information about your browsing habits to deliver advertising more relevant to you and your interests. The personalisation of ads may be based on data collected about your use of our services (for example what pages you visit) and other data attributed to you by the ad platform. These include data points such as interests, age, gender and similar statistical characteristics inferred from internet browsing or marketing data that an advertiser holds about you.
To personalise our advertising and web experiences, unique identifiers such as an ID stored by a Cookie, or a Mobile Ad ID are used to help create an ad profile. These are unique codes set on your device’s mobile operating system. Data that identifies you directly, such as name, mobile number or email address is not collected by the cookies or used for the purposes of advertising.
We work with carefully selected partners to show both personalised and non-personalised ads. These partners include advertising agencies and tech platforms who perform data analysis to enable personalised ad delivery and tracking. These companies may also use data collected from cookies dropped by other websites you have browsed on your device. This enables the display of ads based on your browsing behaviour, which may mean the ads you see are more relevant to your interests. This can also help to limit the frequency of adverts you see across the internet if you have already seen a particular ad.
These partners may use a process called cookie syncing to process data from other sources, including your browsing of other websites, to infer what type of ad might interest you. This activity is performed by matching the cookie ID assigned to your device with another cookie ID likely attributable to you but held in a different database.
To find out more about how ad personalisation works please visit Your Online Choices.
How can you control the use of cookies?
You can control the use of cookies at any time by using our cookies management tool – link icon at the bottom left-hand side of this page. Alternatively, you can use your browser settings to manage cookies including deleting cookies previously stored and blocking cookies from being set.