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G-20 Summit Will Introduce The World To ‘Brand UP’: Yogi

By LokMarg 28th December 2022

Uttar Pradesh Chief Minister Yogi Adityanath on Wednesday chaired a high-level meeting, and gave guidelines to the officials for the successful organisation of the G-20 conferences to be chaired by India in the year 2023, as per an official statement.

CM Yogi said that India has been bestowed the honor of presiding over the G-20 group of leading nations of the world under the successful leadership of the respected Prime Minister in the year of Amrit Mahotsav of Independence. This global event has brought immense possibilities for Uttar Pradesh.
“This event is a great platform to introduce ‘Brand UP’ to the world. We should make the most out of this global event,” the CM said.

He said different events are proposed to be held in Uttar Pradesh’s Varanasi, Lucknow, Agra, and Greater Noida during the period of one year of G-20 chaired by India.

“According to the Indian spirit of ‘Atithi Devo Bhava’, preparations should be made to make the event grand in these districts. Everyone will have to make efforts as a team to make this event a standard of cleanliness, beauty, safety and orderliness,” CM Yogi said.

He said that arrangements should be made according to the standard of security of foreign visitors. Necessary arrangements should also be made regarding a medical emergency, traffic, etc. The guests should be introduced to the diverse food cuisines in Uttar Pradesh.

“The cities hosting the G-20 conferences should be given a grand look. Attractive lighting should be arranged at heritage sites of historical and cultural significance in the cities. Pictures depicting the state’s culture should be displayed on the walls on the tour route for the guests. India’s Yoga tradition is being adopted by the whole world today, in such a situation statues can be installed showing different postures of ‘Surya Namaskar’,” CM Yogi advised.

Emphasizing the theme he said that local culture should be made the theme of the event to be held in all four cities. For example, Awadh culture in the capital Lucknow, Braj culture in Agra, Rangotsav, and Ganga culture in Varanasi should be organized as themes, adding, “The guests should be welcomed grandly by showering flowers on their arrival in the state. Take the cooperation of local cultural groups and voluntary organizations.”

“The hosting of G-20 summits is historic. To make it unforgettable and unparalleled, a ‘G-20 Park’ should be established in the capital Lucknow. In this regard, after identifying the place, an action plan should be prepared regarding the outline of the park,” he said.

He further added that Prime Minister Narendra Modi has given India the name of ‘Mother of Democracy’. Uttar Pradesh has a legacy of rich history.

“Ancient art, culture, history, and archaeological specialties of the state should be compiled and presented on the platform of G-20. The prosperous economy, GDP, industrial development, etc. of the state should also be displayed. The G-20 logo should be used at every event and every correspondence of the state government,” said Yogi.

He said that this conference will be successful in its objectives only with wide public participation. A maximum number of youth should be associated with the G-20 summit.

“Special discussions should be organized on this topic in universities. Exhibition of paintings of young painters of the state should also be organized in all the four cities where the event is being held. Apart from this, book fairs, yoga challenges, craft fairs, and dance and music competitions should be organized at the school level. G-20 branding should be done on local establishments and public vehicles. The three local development authorities should also be involved in organizing the proposed events in Greater Noida,” he added.

CM Yogi said that the hosting of the G-20 is also a good opportunity for upgrading city infrastructure and beautification. The roads on the route on which the delegates have to travel should be arranged according to their needs.

“We have to pay special attention to cleanliness. In the cities where conferences are to be held, a week before the date of the program, a special campaign for cleanliness should be conducted. Efforts should be made to make these cities plastic free. Take the cooperation of public representatives and increase public participation,” the CM said.

CM Yogi said that internet connectivity will play a major role in the successful organization of the G-20 summit. High-speed internet connectivity as per global standards should be available at the venue. Alternative arrangements should also be made. (ANI)