Tag: Ranveer Allahbadia

‘Regulate Social Media to Make it a Boon, Instead of The Bane’

By LokMarg

Suvarna and Souvik Ghosh, parents of child influencers Aarav and Eshna Ghosh, discuss the risks of explicit content in public domain and its impact on young minds. Their views:

The controversy that has erupted over the explicit comments made by a popular YouTube content creator on a top live show recently has sent shockwaves throughout the country. Parents and guardians of young children are questioning the credibility and credence of such content creators who have reached celebrity status over the years through their mass-followed podcasts and online shows.

Consider some of our top social media influencers for instance – many boast a YouTube following of as many as 10 million subscribers and average many million more in viewership for each of their shows and podcasts. While some of them interview people from various walks of life, some discuss stock markets whereas some others discuss detailed studies on geopolitics. What is important here is to note that many of these millions of viewers are possibly children or teenagers – impressionable young minds who consider these influencers role models.

However, do we as parents really understand what drives the social media industry and their celebrity content creators? It is views, likes and comments and the ability to influence millions with just a five-minute video! While it could be argued that many creators and influencers are disseminating useful information or educated opinions on various topics, there are those who also resort to explicit comments or vulgar language just to grab eyeballs and additional viewers.

For the benefit of doubt, even if the usage of such language is not being done to gain additional viewers, it is downright immoral and at the very least, massively irresponsible. That is because their ability to reach millions of eyes and minds with everything they do should ideally inculcate a stronger sense of responsibility and accountability in them.

ALSO READ: ‘Ranveer Must Reflect On The Gravity Of His Comments’

Tomorrow, if an eleven-year-old, who watched the latest episode of India’s Got Latent asks uncomfortable questions to his/her parents based on the obscene and vulgar statements heard on the recent episode or discusses such subjects with his/her friends at school, who will really take accountability for this? Our children are after all our responsibility, and we simply cannot allow them to be brainwashed by such content that is being freely floated online.

Social media, be it Meta, Whatsapp or YouTube, is considered to be a boon in the Internet age. We all have unlimited access to information as do our young children. We can constructively absorb knowledge and learn about many new facts, events and opinions through social media. However, this implies that social media has an invisible power over us. The influencers and content creators on social media can mould our next generation in a myriad number of ways – some positive and some not so much. Hence, we need to be wary and careful about the content our younger ones consume and probably set boundaries on who or what they are allowed to follow.

There are no perfect solutions to this but it could well be argued that we keep social media access limited to channels that truly help our children – educative content that help them in their scholarly journey (such as @Peekaboo_Kidz , @AwesomeMaths and @KhanAcademy or help them face challenges. And, of course continuously monitor who or what our children are following.

This is the only way we can make social media a boon instead of the bane

(The narrators’ children Aarav and Eshna Ghosh run a popular YouTube channel @smashingvids )

As told to Mamta Sharma

‘Ranveer Must Reflect On The Gravity of His Words, Reconsider His Path’

By LokMarg

Smriti Jain, a Mumbai-based educator and a mother of two, shares her concerns at the obscene language used by standup comedians to garner instant popularity.

For the first time, I feel compelled to share my thoughts on something I recently encountered that left me deeply concerned. I am talking about the shocking remarks by popular YouTuber and influencer Ranveer Allahbadia and I feel it’s important to address them. I have occasionally watched his podcasts, especially when he has guests I admire.

I must admit here that whenever my children saw me watching his content, they would caution me, urging me not to subscribe or support his content. At that time, I dismissed their concerns, telling them not to judge people negatively. My views changed 1800 degree after hearing an unrefined question which he asked one of his show participants. As a parent I was both shocked and appalled. I could hardly believe my ears.

It is disheartening to witness how some people, driven by ego and arrogance, feel entitled to make such irresponsible, lewd statements. When someone’s sense of self-importance reaches the point of believing they own the world, it leads to behaviour that can be harmful to society. Ranveer is the same age as my son and I find it difficult to understand how he has achieved such success while holding such troubling views.

My hope is that this young man sincerely reflects on his actions, acknowledges his mistake, and reconsiders his path. It’s my belief that he should take time away from the public eye to truly understand the gravity of his words and actions. As a mother, I can only imagine the emotional toll this would have taken on his family, particularly his mother. I am genuinely curious about her perspective on this situation.

In my role as a school teacher, I often had the opportunity to engage with parents about their concerns. A question I heard repeatedly was, “Ma’am, how do I protect my child from the harmful effects of social media?” This concern is not isolated; it’s widespread. Given the influence social media personalities have over impressionable minds, I believe the government must take a firm stance on this issue.

ALSO READ: ‘Influencers Must Not Cross The Line, Audience Must Share The Blame’

Stronger regulations should be enforced to prevent the spread of harmful content, and we must demand greater accountability from social media influencers. Those who produce obscene material should face severe consequences, including fines and, in extreme cases, imprisonment.

Simply issuing an apology video, without real repercussions, is not enough. It would be injustice to the many families struggling to protect their children from this kind of content. The participants of shows like India’s Got Latent seem primarily concerned with their financial gain, but we must ask ourselves: What responsibility do we, as viewers, bear? What impact does our support have on our families, our nation, and ourselves?

To close, I’d like to leave you with a thought-provoking quote by Herman Melville: “We cannot live only for ourselves. A thousand fibres connect us with our fellow men; and among those fibres, as sympathetic threads, our actions run as causes, and they come back to us as effects.”

As told to Deepa Gupta

‘Influencers Must Not Cross The Line, But Audience Must Share Blame Too’

By LokMarg

Bengaluru-based Ashutosh Jindal, a stand-up comedy enthusiast, is pained by the genre’s decline and an increasing use of abusive language by popular content generators. His views:

I have never been a fan of cancel culture, but the recent controversy surrounding Ranveer Allahbadia and Samay Raina made me pause and reflect. In 2024, Prime Minister Narendra Modi presented Allahbadia with the Disruptor of the Year award. He has been featured in Forbes 30 Under 30, built a digital empire with over 6 billion views across 12 YouTube channels, and interviewed some of the most influential personalities—from Bollywood stars to athletes and entrepreneurs. And yet, in one moment of “lapse in judgment,” he found himself at the center of a storm that exposed something far bigger than just one man’s mistake.

On comedian Samay Raina’s show, India’s Got Latent, Ranveer posed an utterly inappropriate and disturbing question to a contestant: “Would you rather watch your parents have sex every day for the rest of your life or join in once and stop it forever?” The internet erupted. There was outrage, disgust, and sharp criticism. Soon after, Ranveer issued a public apology, admitting that his comment wasn’t just inappropriate. But the damage was done.

This brings me to a bigger question: Is someone in his position allowed to be so irresponsible? As a social media influencer with millions of followers, is there any room for “lapses in judgment” like this? And while we’re pointing fingers, shouldn’t we also be looking in the mirror? Because, it’s not just about Ranveer Allahbadia; it’s about all of us—the audience who fuels the demand for such content.

ALSO READ: ‘Reel Making Fever Has Reached Epidemic Proportions’

This debate also reminds me of a statement made by singer Diljit Dosanjh. When criticized for singing about liquor, he retorted, “First, the government should ban liquor, then I will stop singing about it.” He had a point. The onus isn’t just on the creators but also on the system that allows and encourages such content. If problematic content thrives, it’s because there is a demand for it. If we want influencers to be responsible, we must also examine the societal structures that normalize and enable the very behavior we later condemn. The conversation cannot be one-sided. We all have a role to play in shaping the content we consume and, ultimately, the culture we create.

Social media influencers have an undeniable impact on people, especially the youth. They set trends, shape opinions, and sometimes even dictate moral standards. But what happens when entertainment crosses the line into tastelessness? Are we as an audience complicit in enabling it? The reality is, if content like this didn’t get views, it wouldn’t be made. It’s a classic case of demand and supply. If we stop consuming problematic content, its creators will be forced to pivot.

There’s another layer to this issue: regulation. Where do we draw the line between freedom of speech and social responsibility? While I am not advocating for censorship, there needs to be some form of accountability. Obnoxious, cringeworthy content being fed to millions—especially impressionable teenagers—cannot be brushed aside as mere entertainment. If left unchecked, such content contributes to the normalisation of offensive language, sexist remarks, and even problematic behaviour in real life. We can’t ignore the connection between what’s being glorified online and the broader societal consequences, including crimes against women and toxic masculinity.

This controversy is a perfect example of why influencers, no matter how big, need to be mindful of what they say. Not everything is funny. And fun cannot come at the cost of basic moral values. The lesson is simple: If you have influence, you also have responsibility. And if you’re part of the audience, you have the power. Use it wisely.

As told to Mamta Sharma

Ranveer Allahbadia (BeerBiceps) Modi

People Will Say You Are From BJP: BeerBiceps’ Ranveer

By LokMarg

Prime Minister Narendra Modi presented the Disruptor of the Year award to YouTube creator Ranveer Allahbadia (BeerBiceps) and both engaged in a fun banter at the National Creators Award at Bharat Mandapam on Friday.

Just after, PM Modi presented the award to the YouTuber for his show, he congratulated Allahbadia and asked him to share a few fitness mantras. Ranveer responded to PM Modi’s question and said that people should do yoga, meditation etc.

PM Modi quickly responded by saying, “People may say now that he’s saying what Modiji says, He belongs to BJP now (Phir toh log kahenge ye toh Modiji ki baat bata raha hai.. phir kahenge tum BJP wale ho gaye ho).”

The Prime Minister further praised Ranveer for his work and suggested him to speak about the importance of sleep on his show. While speaking about his busy schedule, PM Modi revealed that he sleeps very less every day for the past many years.

Content creators from across the country were felicitated by PM Modi at Bharat Mandapam.

PM Modi also presented the Heritage Fashion Icon Award to Jahnvi Singh and the Best Creator in Food Category Award to Kabita Singh (Kabita’s Kitchen) at Bharat Mandapam.

Among those awarded were Pankhti Pandey, who got the award in the ‘Green Champion’ category, Keerthika Govindasamy got it for best story teller, singer Maithili Thakur got the ‘Cultural Ambassador of the Year award’, Gaurav Chaudhary for Best Creator in Tech Category, Best Health and Fitness Creator award to Ankit Baiyanpuria, Best Creator in Education Category award to Naman Deshmukh and Kamiya Jani for the Favourite Travel Creator.

The Prime Minister presented the Most Creative Creator- Female award to Shraddha Jain (AiyyoShraddha) and Most Creative Creator-Male to RJ Raunac (Bauaa).

The award has witnessed immense public engagement, more than 1.5 lakh nominations and around 10 lakh votes were cast.

The National Creators Award is an effort to recognize excellence and impact across domains, including storytelling, social change advocacy, environmental sustainability, education, and gaming among others. The award is envisioned as a launchpad for using creativity to drive positive change.

The National Creator Award has witnessed exemplary public engagement. In the first round, more than 1.5 lakh nominations across 20 different categories were received.

Subsequently, in the voting round, about 10 lakh votes were cast for digital creators in various award categories. Following this, 23 winners, including three international creators, were decided.

The award was presented across twenty categories including the Best Storyteller Award; The Disruptor of the Year; Celebrity Creator of the Year; Green Champion Award; Best Creator For Social Change; Most Impactful Agri Creator; Cultural Ambassador of The Year; International Creator Award.

The categories also include the Best Travel Creator Award; Swachhta Ambassador Award; The New India Champion Award; Tech Creator Award; Heritage Fashion Icon Award; Most Creative Creator (Male and Female); Best Creator in Food Category; Best Creator in Education Category; Best Creator in Gaming Category; Best Micro Creator; Best Nano Creator; Best Health and Fitness Creator. (ANI)

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