Risky Reel Makers Must Be Banned From Social Media

‘Risky Reel Creators Must Be Banned From Social Media, Put In A Rehab Centre’

Manish Tripathi, an Advocate in the Lucknow Bench of Allahabad High Court, says the content creators who put their own and others’ lives at risk must not go unpunished. His views:

Social media platforms like Facebook, Instagram, Twitter, etc are full of stupid and dangerous short videos, popularly called as reels, these days. If you watch such content, you will soon realise that these video clips are not only a reflection of our social degeneration but also a safety hazard for the creator and the public at large.

Recently, I watched one such reel where two motorcycle-borne youths at a crowded section tossed away currency notes in the air. In another one, I saw a young girl driving her car in reverse gear at such a speed that she ultimately fell off a cliff and lost her life. While the first one was a safety hazard or a crime, the latter was a downright suicidal act. Why are these young people putting their and others lives at risk? What for? Cheap publicity? Or just for more followers and ‘likes’? Or are they monetizing these visuals?

Though some of the foolish acts performed in the reels can be and have been checked by various arms of the laws, a majority of such performances goes unchecked. In legal terms, if some persons are obstructing movement on roads – by performing stunts on a vehicle or driving in a dangerous way – they can be booked under sections of the Motor Vehicle Act. There are also various punitive section in the new BNS (Bharatiya Nyaya Sanhita) for disturbing social and public harmony, inciting enmity, causing threat to public life, spreading rumors, etc., under which such people can be brought to book. However, by and large our law enforcing agencies are reluctant to act against such acts, either due to their immense work load or just because of sheer negligence.

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What I strongly suggest is that the government, besides passing strict prohibitory laws to control social media and internet usage, should also focus on bringing these activities under control – with the existing provisions in the laws and some additional strict steps like sending the culprits to detention centers/rehabs. For, most of these content creators are so obsessed by their acts that it has taken the proportion of an addiction, where they have a compulsive urge to better their previous content without thinking about the risk involved.

The government agencies and parents groups must sit together to create a mechanism wherein such life-threatening acts can be discouraged or punished. Besides, these preventive and punitive actions, there should be a well-orchestrated media campaign (involving print, electronic and social media) to create awareness against performing such acts. Also the arrests and punishments for such content creators should be publicized to deter others from following such a course.

There should also be proper large notice-boards around spots where most such acts are filmed (such as bridges, high-rises, cliffs, religious places) to caution people against performing such activities, along with the fine and punishments for the law-breakers. Though some governments (states and central) are doing exemplary work to check this menace, they should go a step further and also take initiative to block such users from the social media platforms.

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As told to Rajat Rai

BJP Has A Force of Social Media Influencers

‘BJP Has a Self-Motivated Force of Influencers With Patriotic Vision’

Dr Chandra Mohan, state secretary, Uttar Pradesh BJP, says his party was the first to realise the power of social media and influencers for political campaigning. His views.

Not many years ago, door to door connection with the people, largescale political rallies and other such interactions were the only way to connect with the people and the voters. That has changed. Indians are now getting widely engaged on social media platform. With 516.92 million active uses in Instagram and 492.70 million users in Facebook, besides other, here is an opportunity to connect directly with the voters.

It was the BJP which first tapped and explored the vast opportunities (in social media) to reach out to the masses during the 2014 general elections. Social media played a vital role in the historic win of the party then and ever since PM Narendra Modi and the party machinery have been exploring and ‘exploiting’ new means of communication to remain connected with the polity.

We recognize the power of social media influencers and YouTubers who have significant audience reach.The party now has a dedicated team for the purpose and we keep organizing regular workshops to train our cadre in social media application and communication tools. This cadre act, in a way, as influencers to educate people about our patriotic ideology and vision.

This tribe of influencers, who belong to all age groups, have thousands and lakhs of followers on various platform like Twitter, Facebook, Instagram, etc and they act as a silent workforce for us with one thing in common – dedication for the cause of Viksit Bharat, a developed and shining India.

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Besides, social media offers numerous ways like content posting, live interactions, direct messaging, etc to engage with the target audience. If you have to remain relevant, you will need to adopt it and regularly keep updated with emerging trends. For example, our party keeps using WhatsApp to send tailored messages to communicate with the people because more than 500 million people in India use WhatsApp as a mode of communication. And it requires little investment as the messaging app is free of cost.

While all other political groups, big or small, use social media platforms for interaction, the BJP can validly boast of boarding the train on time and that is why we are running ahead of others. Leave behind a district or the urban or the rural masses (that were considered to be the target audience or voters a couple of decades ago), we have our foot soldiers in every gali-mohalla (nook and corner).

Our chain of supporters stays in touch with the central command through social media and keeps getting regular updates about our policy initiatives. In addition, we have small groups on all social media platforms at the grassroots levels dedicated to disseminate and circulate any kind of information with the flash of an eye.

As told to Rajat Rai