‘Are We Raising Kids In Reel Culture Where Likes Matter More Than Laughter?’

Vini Soni, a mother of two young children, reflects on parenting and the impact of social media on family life. Her views

As a mother of two — a seven-year-old brimming with curiosity and a three-year-old who copies his every move — I often wonder how childhood is changing in the age of reels. What used to be about scraped knees, bedtime stories, and silly giggles now seems increasingly about angles, retakes, and trending sounds! Childhood is being staged for strangers.

Just look at the popular reels flooding our feeds. A toddler recently went viral for staring wide-eyed at Tamannaah Bhatia’s dance to Aaj ki raat, clocking more than 1.2 million views. A young girl in Assam charmed the internet by cycling while singing Kishore Kumar’s My name is Anthony Gonsalves. Another reel showed a Russian girl in Bengaluru singing a Kannada poem with her Indian friend — a sweet cultural snapshot that spread quickly. These examples feel harmless, even heart-warming.

But then there are the worrying ones: children in Uttar Pradesh filmed a 15-foot python being carried for three kilometers — an act that grabbed eyeballs but raised obvious questions about safety. A father-daughter duo recreating a Bollywood scene may look cute, but behind-the-scenes, how many retakes, prompts, and pressures are children put through just to nail a reel?

ALSO READ: Reel Culture Has Spread Like A Deadly Virus

A reel lasts 15 seconds; its impact on a child’s sense of self can last far longer. And the influence doesn’t stop at the screen. Recently, my elder son came home asking, “What is a trending reel? Why don’t I do one like my friends?” He doesn’t even have a social media account, yet the culture around him already tells him what’s “cool.” That was a wake-up call for me: Are we raising children to play, explore, and imagine — or to perform for an invisible audience?

The risks are twofold: Physical, when kids are coaxed into unsafe stunts or challenges and; Emotional, when they start measuring fun or self-worth through likes, shares, and comments.

So, what can we do differently? First, pause before hitting record. Ask: Is this safe, respectful, and in my child’s best interest? Second, seek consent — even from young children. If my son says “no” to sharing, I respect it. Third, remember: reels fade in days, but the lessons we model — about dignity, privacy, and confidence — last a lifetime.

I’m not against capturing memories. I treasure my children’s goofy dances and sibling hugs. But not every moment needs to be broadcast. Some moments are more special when they remain ours alone.

Three questions that parents should ask before posting a reel: 1) Is it safe or am I exposing my child to physical risks or unsafe stunts just for views? 2) Is it respectful and would my child feel proud — or embarrassed — to see this video when they are older? 3) Is it necessary as in do I really need to share this with the world, or is this a moment best kept within our family?

As parents, the real question is: are we nurturing confident children or performers chasing likes? Perhaps the best “trend” we can start is letting kids enjoy an unfiltered, reel-free childhood.

As told to Mamta Sharma

Reel Makers Have Created a Mess in Our Online & Public Spaces

‘Reel-Makers Have Created a Mess in Our Online & Public Spaces’

Versha Singh, a Delhi-based educator and artist, says reel-makers are a public nuisance who throw caution to the wind for two minutes of fame. Her views:

In this technology driven world, everything is available on a single click. There is a lot of content for the audience to consume. In recent years, the rise of short-form video content has taken the internet by storm. Platforms like TikTok, Instagram, and YouTube have given birth to a new generation of creators known as ‘reel-makers’. While they may entertain and amuse, most of these reel-makers are increasingly becoming a nuisance in online and public spaces.

The constant barrage of loud, attention-grabbing videos can be overwhelming and troublesome. Many reels prioritise style over substance, sacrificing meaningful content for clicks and fame. This superficial approach contributes to the audience being shaken out of their wits. But it is not only about the lack of context in the content that we consume but also about serious matters such as invasion of privacy, cyberbullying and misinforming the audience.

More than15.7% of students today face online bullying. This is one of the highest rates of cyberbullying globally. There also have been instances when reel-makers have invaded the privacy of other people. Misinformation too has been an effect of reel-making. It perhaps is the most lethal of all. For the sake of views and likes, reel-makers spread rumours; so much so that some people have started regarding reels as ‘online media’. It comes as no surprise then that this has eroded people’s trust in online journalism and media and has made everyone turn back to print media.

Now while that may have its pros and cons, it is absolutely undeniable that reel-makers have ensued chaos upon our society. From feeding young minds inappropriate content and setting a different standard as being ‘cool’, the reel-makers have harmed the young generation the most that considers the internet and such videos as being real and authentic.

ALSO READ: ‘Risky Reel Creators Must Be Banned From Social Media’

When people say that social media has ruined this generation, it is the segment of reels they target. It has given people access to all sorts of content – appropriate and inappropriate- and there is no way that the content can be filtered. Social media was supposed to make us aware and updated, which it did to some extent, but then again this is too high a price to pay for a bit of decent content.

Everything has a limit but it seems that this phenomenon does not apply to reels and reel-makers. Trends come and go like they never existed. It has set an artificial living standard for everyone; and if anyone does not keep up with this online show-off standard then they are simply termed as failures/losers.

All this adversely affects the mental health and wellbeing of people, especially the teens and young adults. The line between right and wrong is blurred; it is only socially accepted and socially secluded. No one wants to be left out. There is a mad race to grab attention and to be seen. Anything will work – from vulgar to gross to obnoxious to dangerous.

This also gives rise to the problem of peer pressure. Let us amalgamate our opinions and entertainment in a way that it does not mislead anyone. It’s time to acknowledge the darker side of reel-makers and their impact on our online culture. While entertainment has its value, let’s not forget the importance of responsible content creation and respectful online engagement.

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As told to Deepa Gupta