Tag: tourism

IIFA Awards 2023

IIFA Awards 2023 To Be Held In Abu Dhabi

By LokMarg

After a successful award weekend in Abu Dhabi this year, The International Indian Film Academy (IIFA) is going to be back with awards in 2023 – again in Abu Dhabi!

The International Indian Film Academy (IIFA) Weekend & Awards, which brings together the very best of the Indian film industry, is back by popular demand in Yas Island, Abu Dhabi, in February 2023 to win our hearts all over again! IIFA 2023 will be held in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Miral.
The comeback of the 22nd edition of IIFA this year at Yas Island, Abu Dhabi, hosted by superstar Salman Khan, Riteish Deshmukh, and Maniesh Paul, featured electrifying performances by the finest talent from the Indian film fraternity, leaving us in awe with three memorable, star-studded days with packed venues filled by fans from all around the globe. More than 350 media attended the three-day awards weekend from 17 countries across the globe as more than 20,000 people thronged the arena.

IIFA 2023 will be a grand celebration of the best talent in Indian cinema, bringing together global dignitaries, international media, fans, and film enthusiasts worldwide. To present a greater opportunity for long-term impact in tourism, business & trade, and the film production business for the destination.

Noreen Khan, Vice President of IIFA said, “IIFA this year was an amazing experience thanks to the wonderful partners Miral & DCT. Coming back after two years we really worked hard to deliver the best of live entertainment again. The best part was the entire weekend delivered a positive experience to everyone who witnessed or experienced the event in any way. We have been inundated with unprecedented appreciation and comments of everyone truly has had a wonderful time this year in Abu Dhabi and so we are pleased and excited to bring it all back again but with much more magic to come next year”.

HE Saleh Mohamed Al-Geziry, Director General for Tourism at DCT Abu Dhabi, said: “We are honoured to once more welcome the IIFA Weekend & Awards to Etihad Arena. With the eyes of the world’s film industry upon us, we have an amazing opportunity to share with the world Abu Dhabi’s exciting nightlife, inspiring cultural experiences, and restorative escapes. The Awards in February can only enhance our reputation as a global centre for top-tier leisure, entertainment, and business events.” (ANI)

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Rural Tourism

UP Govt Launches Drive To Boost Rural Tourism In 18 Districts

By LokMarg

In a bid to familiarise the nation’s youth with the village culture, the Uttar Pradesh government led by Yogi Adityanath has launched a phase-wise campaign to boost rural tourism on September 17.

In the first phase of the campaign 18 districts have been selected where rural tourism will be promoted. From each of these districts, the government will pick two villages to boost tourism.

“Uttar Pradesh has the highest number of villages in the country and has enormous potential in the agricultural tourism sector”, said Mukesh Meshram, the principal secretary of the Department of Tourism.

The campaign will be the start of a process of promoting the rich historical and cultural heritage of the villages in the state.

“In addition to encouraging better agricultural practices, cow husbandry, craftsmanship, handloom, handicrafts, unique pure foods, biological and agricultural diversity, etc., we are beginning the process of promoting our rich historical, religious, and cultural heritage in the villages”, Meshram remarked.

The advisory organisations for 18 districts across the state have already been selected in the first phase, according to the principal secretary.

“On behalf of these institutions, a survey will be conducted to identify two villages in each district where tourism will be promoted. A plan will also be chalked out to educate the younger generation about villages and their unique specialties in order to promote rural tourism,” he said.

The representatives of the chosen institutions will contact the district magistrates of the selected districts and also speak with other stakeholders involved in tourism-related activities about issues pertaining to rural tourism.

“After the discussion, an action plan will be prepared on behalf of the chosen institutions by conducting a survey based on the primary issues. The Tourism department will continue to work to give agriculture tourism a fresh focus in the coming years”, the official said.

Earlier in the day, praising the efforts of Prime Minister Narendra Modi, Yogi said that for eight years the PM has spent working to advance Uttar Pradesh’s development have been quite motivating, the CM remarked, “When we look at India’s current development trajectory, we can see how ‘Avinashi Kashi’ (Kashi-The eternal city) marked the beginning of this trajectory”.

The CM went on to say, “Under the supervision of the PM for the past eight years, the dream of great men about the sort of India they envisaged at the time of Independence, is being realised,” noting that the Prime Minister represents UP in the parliament as a well-liked MP of Kashi. (ANI)

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