‘A Daughter Of Soil, Mamata Is The Leader To Watch’

Anil Bhutoria, 59, an industrialist based in Kolkata, says the Bengal CM’s ability to connect with people makes her transition as a national leader inevitable

It is interesting to see the Trinamool Congress (TMC) spreading its wings and seriously panning out from being a regional player to being a national player. Be it Tripura, Meghalaya, Punjab or Goa, Mamata Banerjee and her party seem to be confident of creating a solid base of voters in these states.

Even though it is too early to say whether she will emerge victorious or not, I am sure she will be able to definitely connect with the local people in these states and make some serious advance into the local politics. For example, Bengal and Goa both have large Christian populations and a shared love for football; who knows what factor might tilt votes.

Most probably she will be able to make the transition smoothly into a national figure, for she is a daughter of the soil. She might not be the most camera savvy or suave persons around, but she definitely has her heart in the right place. Plus, she is not new to national politics. She has been a Cabinet Minister at the Centre and definitely knows her way. Again, it might be too early to say anything concrete but she may prove to be a good fit at central leadership or the PM’s role.

Bhutoria says Banerjee leads from the front

As an industrialist who has operated business under both the Left Front and TMC in Bengal (I established the Stadel group in 2003), I would say things had started improving under Buddhadeb Bhattacharya itself. But Mamata Banerjee did make things better. Nobody had ever thought that the Left Front would go out from Bengal, but Ms Banerjee fought single-handedly and won. Who knows what the future holds as far as national politics is concerned?

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As far as I am concerned, I don’t follow any leader or party blindly and only go by the ground reality or statistics. And I must say that the statistics speak for themselves. Mamata Banerjee is a proactive leader. She is forever strategizing and figuring out newer ways to connect with people. And that according to me is the mark of a good leader, someone who has her ear on the ground. Be it the remote areas of rural Bengal or a metropolitan Kolkata, she makes sure to stay connected with the populace. She takes care that social schemes are set in motion and that people benefit from them. One of the things that personally make me the happiest is that Kolkata has begun to look much cleaner than before.

Also, while other states were just fighting the pandemic, West Bengal had to deal with the double blow of the pandemic and cyclone Amphan. And Bengal dealt with it well. Bengal was really well-prepared for cyclone Yaas in May 2021. A good leader should be able to multitask well.

All in all, I think the country is ready for someone who is unafraid to be herself and lead from the front. But Mamata Banerjee also has to take a more balanced approach in connecting with people across the length and breadth of the country.

‘I Am A Pollution Refugee, Forced To Migrate From Delhi’

A Delhi citizen all her life, Priyanka Gera was forced to leave a well-settled living due to worsening air quality in the city. Gera says she has lost hope of seeing any improvement

I grew up in Delhi. I was a pure Delhiite until the birth of my daughter when I could no longer ignore the air pollution in Delhi. My husband was perpetually anxious about her wellbeing. We bought an AQI monitor and put air purifiers at every room in our house.

During winters we didn’t send her to pre-school on most of the days because the AQI used to be severe. We would escape to a hill station around Diwali. Then came a point when we no longer wanted to adjust our lifestyle according to pollution levels.

We started wearing N95 masks in 2018-19 while venturing out. Now masks are mandatory due to the pandemic and I find it funny that people still won’t wear masks despite the Covid guidelines, leave alone the poor air quality.

As the situation got worse by each passing year, in 2019, we took the tough call to leave our families, social circle and well-set careers and move to Bangalore for the sake of a better environment. Most people can’t do that or won’t do that – leave their well settled lives because of a danger that they don’t think is clear and present. So, they tell themselves various things to live with it, most vague of these reasoning is that somehow, you’ll develop strength or a kind of immunity in your body to adapt to pollution as if it were some ordinary flu germs. Yes, it’s true, I have heard this from so many people in Delhi!

ALSO READ: ‘NCR Air Is Worse Than Smoke From A Coal Mine’

Having lived in Bangalore for two years have done just the opposite. Now, every time we come to Delhi to visit our families, we get unwell. I wake up coughing every single day. No, it’s not Covid-19, it’s another lung killer that we choose to ignore – pollution!

I don’t know why most people are not anxious about the pollution affecting quality of their life. People like us are exceptions, who are willing to uproot themselves because we’ve lost hope that it can ever improve here.

Surely the government and agencies have been aware of the potential crisis since decades, that’s why CNG was introduced and Metro was planned. All industries have been sent out of Delhi. The problem is not just Delhi, it’s very much there in the neighbouring states too.

Government action is but all ‘reaction’ – nothing much is being done proactively. It takes the Supreme Court to give ultimatums to Delhi Government to take steps, now construction has been halted, schools are shut etc.

A Protester Against Farm Laws

‘Farmers Have Won, But Vested Interests Want Protest To Go On’

Gurpreet Wasi, a protester against Farm Laws, says the groundswell against BJP in Uttar Pradesh ahead of elections scared Modi

It serves many people in many ways to keep the farmers’ protest alive. The last in line for anyone’s consideration is the small farmer. Drawing room activists say, ‘Farmers should not go back. They should continue protesting. Modi may be lying.’ My question is: How many of you, since January 2021, have shown the gall to visit the sites. All the selfies at the protest bandwagon disappeared after the Red Fort fiasco. It only serves their Left-leaning heart that these poor souls keep lying in the bitter cold so that they can say “Ohh! That monster Modi.”

The announcement of farm laws rollback came as a blessing. Everyone’s spirit was wearing out. They would ask: why doesn’t anyone care? It was harvest time, all the younger people had gone back to Punjab. It was very difficult to persuade people who had gone back to return to protest sites. Because they see nothing happening. There was no public support, the NGOs and langars were kind of waning.

The government started the whole vindictive thing of arresting people who were supporting the farmer protest, they started stopping the funding, punishing people who were the backbone of the protest etc.

And there was so much infighting. What I unfortunately was seeing was that how the movement was going to end, probably another few months and this year a very harsh winter is expected. So I wasn’t too sure what was going to happen.

ALSO READ: ‘Rollback For Political Reasons, Not Change Of Heart’

I think the Modi camp misread the situation, the kind of international backlash, the kind of bad PR and what is happening in Uttar Pradesh scared them. This move of withdrawing the laws is I think the suggestion of Capt Amarinder in Punjab. He is bitten by the rejection from Congress. He also knows that Punjab is very emotional about GuruPurab, especially Guru Nanak’s birthday is probably the most important day in all our lives so he knew how to swing the emotion for Modi.

It seems like it’s a Punjab farmers’ victory, in the sense that their honours have been restored. What have they not been called: from terrorists to anti-nationals to murderers…? So it is the restoration of honour for a Punjabi farmer.

But the real reason is the UP elections. There is a larger agenda in place with the BJP going all out (taking back the laws) to win upcoming elections. UP is very very important. The Lakhimpur incident turned the tide against BJP in UP. Although the media isn’t covering it but Tikait is going from village to village and panchayat after panchayat is telling villagers not to vote for BJP. The opposition too has put its forces unitedly behind farmers. I think that scared Modi.

But at the end of the day, innocent people who have been used by everybody including all political parties, for their political gain. For the small farmer sitting there, the older people – this exit is just necessary. They have made a point which I think is the biggest point made ever since Independence and I do not think anything else is needed. I think whatever they set out to do at that point is being driven home but now we must let them go.

As Told To Mamta Sharma

A Tribute to The Indomitable Spirit of Punjab Farmers

‘Farm Laws Abolished Due To Political Compulsion, Not Change Of Heart’

Sukhbir Singh, 55, a son of soil from Sangrur, Punjab says abolishment of Central Farm Laws is nonetheless a tribute to the indomitable spirit of Punjab farmers

Words cannot describe my happiness about the repealing of the Farm Laws. Our mehnat, our struggle and our belief has borne fruit and on what a beautiful day: Guru Nanak Jayanti. Maybe the day was symbolically chosen by the BJP government to call truce, but victory nevertheless tasted sweeter on Gurpurab day. I was literally jumping with joy when the news was flashed on TV screens that the Farm Laws bad been rolled back by Prime Minister Modi.

I wouldn’t say it is a change of heart that brought about the roll back, but rather out of political compulsion: as a step to save the vote banks or not antagonise other voters during the forthcoming Punjab and Uttar Pradesh elections. Yet, no matter what the reason, finally seems like the government has come to its senses.

Born into a family of farmers, and having literally grown up on farms, I know how we deal with challenges year after year. It has been an uphill task to manage the different hardships from reducing ground water table, struggling to get right prices for non-staple crops in the absence of minimum support price, rising unpaid loans during a bad season to many other things. The repealing of Farm Laws is therefore just the first step; the government needs to walk a long road with the farmers if it truly wants to support them. Authentic and honest dialogue is important between the government and the farmers.

Singh (in his 20s and now at 55) says having grown up on farms, he knows Central laws are not beneficial to farmers

Hamari ekta, hamara sangharsh karne ka jazba, hamari sach ka sath dene ki takat, in sab cheezon ne hi humein aaj jeet dilayi hai aur aage bhi dilayegi (Our unity, our indomitable spirit, and our courage to always stand by the truth has got us this victory today and will yield greater results in the future too).

I am proud of all my farmer brothers and sisters from other parts of the country, but I am especially proud of us Sikhs. We give everything we had to the purpose at hand fearlessly. Guru Nanak Dev Ji and the successive Gurus have taught us to believe in both ourselves and a cause that moves us. Many people think that farmers have been unreasonable in not budging an inch, but the entry of corporates into farming would have meant an increase in price of almost all eatables. Perhaps then those people would have understood. We are people of the soil and we know what we are doing.

The government should understand that the voter in a democracy has a lot of power and Indian democracy is a robust one. We took everything in our stride during the year-long protests and finally the government had to bend. The government needs to understand that it is serving the people and needs to understand their fears and concerns and maybe suggestions too before bringing in new laws that affect huge sections of people.

A Free Medical Facility for Protesters at Tikri Border

‘People Will Draw Strength From Farmers’ Resolve & Victory’

Dr Sumit Kaur, who was part of a free medical facility for protesters at Tikri border, says farmers’ resolve made Prime Minister Modi see reason

This is such a huge victory for the farmers that the Centre has accepted their demands and announced it will repeal the three controversial Farm Laws. But we are not done yet. Even though this is a milestone in the farmer’s protest, we have a longer road to tread. For, the protest was not only about the Farm Laws being taken back, but also about the need for the government to look into important matters ailing the agricultural sector like MSP guarantee, farmers’ suicide, farm loan waivers etc.

I hope the Prime Minister has finally understood that leadership does not mean imposing arbitrary laws, but taking into consideration all the stakeholders involved. The farmers’ undying spirit, especially those of Sikh farmers, has made Modiji see reason. Hope he understands the importance of dialogue.

Kaur with her teammates who set up a medical langar for protesting farmers

Perhaps others will draw strength from the victory of farmers and will stand beside the issues they believe in. I am feeling overwhelmed and equally proud at this victory. The international support is of no less importance. Support for the farmers poured in from everywhere and no matter what names we were called or whatever was thrown our way, we didn’t give up and we didn’t lose sight of our aim: better life for our farmers.

We braved everything from extreme cold and pollution last year, to fear of catching Covid among large gatherings and crowds, lack of basic amenities and everything else in between. But in the end we did manage to make the current government see reason. Our conviction has paid. Democracy has prevailed.

Perhaps other leaders should take note from Rakesh Tikait on how to lead. Tikait Sahab ne protests me nai jaan phoonk di (Tikait breathed life into the protest). He said that he wouldn’t go home unless the Farm Laws were repealed and he stood by his word. That’s how leaders should be, with one ear always on the ground as to what the janta wants. No doubt farmers from Punjab have been the most vocal during the protests. We always stand by what is right and what is beneficial for everyone involved.

Kaur at the protest site and her makeshift camp

I am currently in Punjab, but I so want to be with my friends at the protest site at the Delhi borders right now. It takes your joy to a whole new level, when you can share it with those who have undertaken the journey with you. Here’s hoping this is the start of a beautiful journey for the agricultural sector. I salute the farmers, the protesters and the independent media alike.

As Told To Yog Maya Singh

Covid Restrictions on Movie Halls

‘OTT Platforms, TV Can Never Replace Theatre Experience’

Milee Banerjee, a movie buff from Kolkata, is happy that Covid restrictions on movie halls have been lifted and the audience is taking all precautions

If you want to know how much my family and I love movies, let me disclose that my father named me Milee after Jaya Bachchan’s famous movie by the same name. It is my father who instilled a love for movies in me. We ‘bonded’ the most over Bond flicks. And it was a Bond movie – Daniel Craig’s swan song No Time To Die – that I went to watch along with my friends as soon as the Covid restrictions on theatres were lifted in Kolkata.

It was such a thrilling experience to be entering the theatres after what felt like decades, though it was only a 1.5 years’ gap. It was as sentimental as going to the theatres for the first time in my life with my family, or watching cult classics like Jurassic Park or Hum Aapke Hain Kaun with them. The theatre management had taken total care to follow Covid regulations and the place was spic and span. The seating arrangements were such that there was a gap of one seat.

Given this arrangement, I would say a large number of people turned out once the theatres reopened. The audience were also following all regulations. The whole movie watching experience was smooth and delightful one I would say. Oh, and most importantly, surprisingly the price of tickets didn’t increase by much.

Banerjee (with actor Makrand Deshpande and director Anurag Basu) is a fan of action and horror movies

I am an action movies/ horror genre fan and such movies make sense mostly in theatres with their special effects and surround sound systems. It makes you forget time. Moreover, you can’t pause the movies in theatres at will, unlike on your phone or laptop, so you focus on each scene completely, thus respecting the work of the cast and the crew involved.

The second movie that I watched in theatres was Venom and I went alone for this one. I have always been comfortable going to the theatres alone and feel that post pandemic other people should get comfortable with the idea too. Sometimes a movie is the best way to lift your mood and as the pandemic has shown us, life is too precious to not watch the kind of movies you like. Live life to the fullest, even if you don’t find others who enjoy the same genre as you.

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The pandemic has brought about major changes in how we handle many important areas of our lives, be it travel, education, healthcare and even entertainment. The OTT platform literally exploded during the pandemic, for entertainment (or the arts) can help soothe our frayed nerves when everything is uncertain, ease loneliness and even give us hope for the future.

Sometimes immersing yourself in a movie or series is the best way to shut oneself from the gloom and doom of news. I bought subscriptions to two streaming services and immersed myself into the small screens of my phone/laptop. But I was still missing the surround sound experience we get in theatres. Plus, when others in the audience clap, laugh or cry you feel connected at a human level. I watched The Red Notice starring my favourite Gal Gadot & Dwayne Johnson, and of course Ryan Reynolds on my phone. I wish I could have watched that one in the theatres too, but I didn’t have time.

A single movie can bring people out of a gloomy mood and a single actor’s words can make the public follow guidelines they otherwise wouldn’t. But the audience’s role has also widened. More people have now begun appreciating good cinema, because the lockdown gave them some great quality content. Mindless entertainment is on its way out.

Delivering Fresh Cow Milk

‘Rearing Cows, Selling Milk Is Not A Men-Only Domain’

Bengaluru-based Kanta (49) is breaking gender stereotypes delivering fresh cow milk to gated communities in the city’s Whitefield locality. Her story:

Before the outbreak of Covid-19 in March 2020, I was employed as a babysitter and cook at a few households in a group housing society near my house. I lost all the work due to lockdown and the pandemic restriction. I had a cow at our shanty for our dairy needs. During the lockdown, I started selling its milk to get some income.

While most families use packaged milk these days, there are still enough households which swear by fresh cow milk for their children or better nutrition. As the demand scaled up by word of mouth, I bought four more cows and started a daily supply service to the gated communities nearby.

I know it is quite a sight to see a woman carrying milk containers on a cycle because we have grown up seeing only mustached men doing it. And yes I also felt embarrassed in the beginning as people would turn and gave me a second look. But it no longer causes me any discomfort. I am happy to be doing what I do and being financially independent. There is no shame in any work, and no livelihood is gender exclusive.

I start early, get out of my bed at 3:30am, wash the cattle, clean the shed and then milk the cow. The milk is carried on containers balanced on my bicycle and delivered to two of the gated communities in my neighborhood. I feed the cows on my return. The routine is repeated in the evening. That is how my day looks like.

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I never advertised or sought recommendation for new patrons. Whatever number of households I supply today, I got by word of mouth publicity. I feel that is the best kind of advertisement. When it comes to edible products, how do people trust you until they try the product? Some of my customers even checked the milk for adulteration and told me that they found it good. I feel good with the feedback and it encourages me to keep going.

I have a 28-year-old son who works in the fire department but now he is also thinking of joining me to scale up the business. I studied till Class 7 as my family believed a girl child should not get high education and instead learn household work.

I had a troubled marriage. After facing too many hardships, I decided to walk out of the marriage and bring up my son on my own. I didn’t seek help from either my own parents or in-laws. I worked towards slowly building my own house and raising my son. Now we both live independently and a better life.

I plan to buy more cows and improve the facilities that I have to grow my business. But the truth and the worst thing in this world is that not many can see women getting financially successful. There are more people to laugh at your failures then encourage and support you. But that doesn’t affect me one bit. When one is honest in what one is doing, there is no stopping.

As told to Mamta Sharma

Toxic Water and Filthy Ghats

‘Yamuna Ghats Are Unworthy Of Holding Sacred Chhath Puja’

Poonam Singh, 47, a Yoga teacher and activist in Delhi, says toxic water and filthy ghats heaped misery on Chhath devotees like her for years

Chhath is considered a Mahaparv or the festival of festivals. However, the amount of pollution we have had to navigate over the years to be able to perform this holy ritual is unimaginable. I stay in east Delhi and I have been holding the Chhath puja for 24 years (since 1997) mostly at Yamuna Pushta area. And not once did I find the Yamuna ghat without toxic waste, filth and muck – absolutely unworthy for holding a religious ritual.

In 2018, I got a chance to perform Chhath at Hrishikesh and I marvelled at the experience. A clean river in its glorious flow can lift your spirits. It makes you calmer as you are not worrying about the toxicity of the water or stepping upon dirt and filth. Last year when Covid happened, many devotees (including me) tried to improvise and recreate small water bodies on our terraces. However, even though the water was clean, the community feeling was missing. People couldn’t meet each other, or guide and help each other in this festival. This year also I am performing the Chhath on our terrace, simply because the condition of the Yamuna is unbecoming of hosting a sacred ceremony.

Singh (seated right) with her family and friends performing Chhath puja at her terrace

I still remember how it used to feel when we had to go through the mud and slush in order to reach the ghat. Since 2016, apart from the dirty water, the air pollution added to the misery; it became unbearable to stand in the water for long stretches of time and inhaling the pungent air. We all could smell the toxic fumes coming from the river.

Plus, there would be too many people jostling for space. My eyes used to burn and water a lot, and I had severe skin irritation the following days. In order to save our health, I used to take clean water from home for the evening and morning arghya (water offering).

ALSO READ: ‘Govts Must Know The Values Behind Chhath’

Only last year I became the president of the Delhi chapter of a Kanpur-based NGO called Paryavaran Suraksha Sansthan and hope that in the future we can take care of the issue of clean rivers and ghats. But it’s beyond the capacity of one NGO to tackle the issue. We need serious, collective efforts. Doing Chhath on the terrace is also no easy task given the pollution levels. So much effort is made to create pandals, install loudspeakers, give a holiday etc. but no efforts are made to give devotees their most basic need: clean water and air.

I somehow feel our lifestyle was earlier closer to nature. As the Chhath festival signifies, the season change was marked with immunity boosting foods and mentally preparing oneself for the bleak, cold winter months ahead. We need to go back to a more nature-friendly lifestyle. Serious dialogues are the need of the hour between government and civil society. Climate change is an issue of serious concern and we shouldn’t take it lightly.

As Told To Yog Maya Singh

NCR Air Pollution in Winter

‘NCR Air Is Worse Than Smoke From Dhanbad Coal Mines’

Rajesh Kumar, 48, a construction engineer in Faridabad, says he shudders to think how people with respiratory issues cope with NCR air pollution in winter

I grew up in Dhanbad, one of the most polluted places in the country, but trust me the air quality in Delhi-NCR is even poorer than the simmering smoke from coal mines. I live in Faridabad, and while a lot of people are focusing on how polluted Delhi is, the entire NCR is equally bad, if not worse.

I had shifted to Delhi-NCR in 2005 from Manipur and the difference in air quality between the two places was palpable. I begun having difficulty in breathing while driving, and the pollution has shot to such alarming levels in the last five years, that it has become unmanageable. Every day is an ordeal.

Owing to the nature of my work as an engineer, I have to drive every day to my workplace that is often a dusty mass of construction land. I’m not asthmatic, but still if a normally young and healthy person like me can find the situation so troublesome, imagine what it can do to senior citizens, kids and those fighting respiratory illnesses.

My mother, 67, spends her time between Dhanbad and Faridabad. She is asthmatic and with each passing year that she spends in Faridabad, she has been complaining of breathing issues. She stays put inside the house when she comes here to avoid the “heavy, pungent air”. My younger son also finds it difficult to navigate winter months because of the pollution levels. He is allergic to dust and keeps sniffling continuously.

There are factories upon factories in NCR and a never ending series of construction work going on, adding to the pollution. Many of these factories don’t follow the pollution control norms adding to the misery of people. I have even stopped going for my morning and evening walks owing to the pollution. I tried for a few days, but then I begun facing difficulty in breathing (one cannot even think of jogging) and my eyes also started burning.

Kumar says climate crisis is for real

Last year was so different: there was the spectre of Covid looming large over our heads, but the lockdown meant lesser vehicles, lesser factories open and thus very low levels of pollution. It was like we had moved to a different world. Even post-Diwali, the air quality hadn’t deteriorated like every year, the visibility wasn’t low. But we are back to square one again this year. Seems like we have squandered away all the gains made last year.

Climate change is real and a solution is required urgently. Not only are dialogues between nations important, it is prudent for governments across the world to hold dialogues with their citizens. In India, we need to really take a quick, hard look at the problem. As a government employee, my team and I ensure that we don’t compromise the Earth and its people’s health in the name of development. If we have to cut a particular number of trees for construction, we ensure that we plant double the number of trees.

Unless we give the Earth back more than we take from it, we are going to keep facing difficulties. As we have noticed, each year is getting more difficult climate change wise and the weather is getting more and more unpredictable. We cannot ignore the problem of pollution anymore. The parali burning in Punjab also needs to be addressed. Rather than just blaming the farmers, we need to work together in helping them find a solution as well. We all need to come together to save the Earth.

Religious or Linguistic Sensitivities

‘People Getting Too Touchy About Religious, Linguistic Identities’

Ravisher Singh, 24, an education consultant from Jalandhar wonders why people are on a short fuse about their religious or linguistic sensitivities as seen in Fabindia episode lately

I live in Jalandhar and among all Indian states, Urdu words are perhaps used the most either in UP or Punjab. Even for the rest of the country, Urdu and Farsi words have seeped so much into our vocabulary that we unknowingly use them. So it feels sad to see people getting all riled up over the usage of the beautiful language as was seen in the outrage over the recent Fabindia ad.

In the past few years, there has been an increase in people feeling outraged about what they perceive to be either direct or indirect attack on their religion. We see many a follower of Hinduism taking umbrage to how it is being represented be it then the recent Ceat Tyres ad or some other controversies in which people believe Hinduism was targeted.

Be it Hindus, Muslims, Christians or Sikhs or followers of any other faith, I feel people should do research into the matter/controversy before jumping in with anger. Our generation is all about social media and any outrage gets amplified and spreads really quickly, but we need to take a pause and assess how we really feel about it.

Ravisher feels social media users must avoid knee-jerk reactions

On the other hand there have been oversights in cases of brands. And say even in the non-advertising world, in cases like making a cartoon of Prophet Muhammad when even drawing his image isn’t allowed, one cannot say that followers of Islam shouldn’t feel offended. It depends from case to case and people shouldn’t give knee-jerk reactions.

Even if people are individually intelligent, the collective IQ is questionable. It does not take much time for a group to turn into a mob. The crowd is often led by a person who is intelligent himself and who understands how the idea of nationalism works.

Let us for a second imagine that a brand has some ulterior motive in using a definite script or promoting a hidden agenda. Should our reaction be how we reacted to Fabindia ad, threatening or terrorising them? Not only Fab India, many other brands also have found themselves at the receiving end of public outrage. Some of them give in so easily and don’t stand their ground. There was this outrage over the Myntra logo. People only see what they want to see, and ignore other important things.

ALSO READ: ‘We Know Fabindia Is Not The Target, Muslims Are’

Narrow interpretations of one’s faith leads to fanaticism. I am a follower of Sikhism and I am also a man of logic, which is why blind faith in traditions isn’t my preferred thing. I would rather test a thing or act from all angles before putting my faith in it. The advertising world also needs to take care. We are being bombarded with ads on every platform in every inch of space available, some outrage is bound to be there given the quantity of adverts a person has to watch in a single day.

One should take proper time and analyse a raging issue before expressing one’s opinion. Instead of feeling outraged, it is advisable to understand the issue at hand and look for a solution instead of generating conflict.